"Remember positioning? Remember, before it became all about punch lines, marketers tried to articulate a unique selling proposition, a differentiating benefit or at least a point of view? Nah. Why would you remember that? Positioning is just sooooo analog, sooooo uncool, the client-pandering behavior depended upon by the calcified and unimaginative."
("Wendy's Red Wig Ad: Close to Perfect", Bob Gardfield em Advertising Age)
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