24.1.07

Fondation Nicolas Hulot: 9/11


Submitted by Arisca on Wed, 2007-01-24 22:34.

So many analogies that can be made, such diverse imagery that can be used. Of course you go for the vile comparison. It strikes a nerve and apparently reaches its goal but wait, oh, it went over the top and everyone is talking about anything else. We shouldn't address nature the way men treat each other and I think the total lack of subtlety only shows how eager the creative team was to impress. Show some real stills of what is going on just about everywhere. If it doesn't speak for itself and shake people up, then this kind of easy cheesy appropriation (that blur, forchrisake!) most surely will fall flat on its dubious intentions.

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Agência: CLM, BBDO, Paris

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